Buyer-Intent Heat Index
The Buyer-Intent Heat Index tracks where buyer demand is heating up and cooling down across UC, CX and CPaaS, using real Google search behaviour. It shows which tier-one vendors buyers actually search for, and where each one sits in the buying journey. Refreshed weekly.
Buyer-Intent Heat Index: FAQs
It is a weekly read on where buyer demand is heating up or cooling down across unified communications, customer experience and CPaaS, built from real Google search behaviour rather than vendor claims. It shows how often buyers search for each tier-one vendor, and at which stage of the buying journey they show up.
Every figure comes from live Google Trends search interest, pulled worldwide over a rolling twelve months. Nothing is modelled or estimated. The most recent one to two weeks are held back because Google under-reports them.
Each figure is relative search interest on a 0 to 100 scale, not search volume. Scores are read within a topic, so movement inside a pillar matters more than comparing raw numbers across pillars. Genesys and 8x8 use disambiguated company entities so unrelated card and board games are stripped out.
Weekly. The vendor share-of-search tables are re-pulled from Google Trends every week and rescaled to a fixed anchor, so week-to-week movement reflects real shifts in demand rather than noise.
Because buyers rarely type the category acronyms. Search demand runs through vendor names and problem language, not the labels the industry uses. On the index the acronyms sit near the floor, which is itself a finding: the category words are close to invisible in real buyer search.