Our AI & Content Integrity Policy

Last updated: Feb 11, 2026

At So What, Now What, we believe in transparency regarding the tools used to create the content you consume. To provide high-quality insights and visual experiences, we utilize Generative Artificial Intelligence (AI) as part of our creative process.

1. AI-Generated Imagery

We use AI tools (such as Google Gemini), to create illustrative images and visual concepts.

Purpose: These images are for editorial and illustrative purposes only.
Identification: AI-generated images are marked with visible labels or metadata to ensure they are not mistaken for unedited photography.
Accuracy: While visually compelling, these images may not always perfectly represent real-world objects or specific technical details.

2. Editorial Oversight & AI Text

While we may use AI to assist in research, outlining, or summarizing data, all written content is subject to human oversight.

Human Review: Every article is reviewed, edited, and fact-checked by a human editor to ensure accuracy and maintain our brand voice.
Accountability: So What, Now What assumes full responsibility for the information published, regardless of the tools used in its creation.

3. Trademark & Logo Usage

Any third-party logos or brand names appearing on this site are the registered trademarks of their respective owners.

Nominative Use: Logos are used for informational, critical, or comparative purposes under "Fair Use" doctrines.
No Affiliation: Their appearance does not imply an endorsement by, or affiliation with, the trademark holder.

4. Continuous Compliance

As AI regulations evolve (such as the EU AI Act), we update our disclosure methods to remain compliant with global transparency standards.