Tim Banting

Tim Banting is the founder of SoWhat?NowWhat!, publishing sceptical, evidence-led intelligence on the CX, unified communications, contact centre and CPaaS markets for Global, UK, and European buyers. He has spent over two decades in enterprise communications — recently as a Senior Principal Analyst and Manager of the Digital Workplace Practice at Omdia, and before that at GlobalData — following product management, competitive-marketing and business-development roles at Microsoft, Cisco and NextiraOne. His work cuts vendor hype down to what actually matters to both vendors and the people doing the buying.