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Tim Banting
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Principal Analyst and Founder
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Profile
Join date: May 5, 2026
About
Tim Banting is the founder and principal analyst of SoWhat?NowWhat!, publishing sceptical, evidence-led intelligence on the CX, unified communications, contact centre and CPaaS markets for Global, UK, and European buyers. He has spent over two decades in enterprise communications — recently as a Senior Principal Analyst and Manager of the Digital Workplace Practice at Omdia, and before that at GlobalData — following product management, competitive marketing and business-development roles at Microsoft and Cisco. His work cuts vendor hype down to what actually matters to market intelligence practitioners.
Overview
Display Name
Tim Banting
Role/Job Title
Principal Analyst and Founder
LinkedIn Profile URL
https://www.linkedin.com/in/timbanting/
Posts (136)
Oct 2, 2026 ∙ 3 min
RingCentral: Voice AI Proof Without A Baseline
Over half of interviewed leaders say they run voice AI agents. The study's sample, self-rated ROI and AI-run method limit what that proves.
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Oct 2, 2026 ∙ 4 min
Salesforce: Listen Labs Moves Customer Research Inside the CRM
Salesforce is buying Listen Labs to put AI interviews and simulated customers inside the CRM. A Signal+ read on who is exposed and what to say.
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Sep 24, 2026 ∙ 4 min
CPaaS Turns Network Depth Into a CX Weapon
Aduna commoditizes network access. Comviva and Vonage are using it to build something CX orchestration platforms structurally can't copy.
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