<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[SoWhatNowWhat]]></title><description><![CDATA[We are a B2B tech consultancy specialising in strategic messaging and market intelligence to drive clarity, credibility, and growth for vendors.]]></description><link>https://www.sowhatnowwhat.co.uk/insights</link><generator>RSS for Node</generator><lastBuildDate>Tue, 08 Sep 2026 07:27:40 GMT</lastBuildDate><atom:link href="https://www.sowhatnowwhat.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Adobe: The CX Chief Takes the Corner Office]]></title><description><![CDATA[Adobe promoted the head of its experience business to CEO and renamed that unit 'orchestration'. A competitive read for UC, CCaaS and CX vendors.]]></description><link>https://www.sowhatnowwhat.co.uk/post/anil-chakravarthy-adobe-ceo</link><guid isPermaLink="false">6a9ac2015936f8fee6c22c9a</guid><category><![CDATA[Signals+]]></category><pubDate>Fri, 04 Sep 2026 14:59:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_47551a329eea46b6bb7a87012d6ae73d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Agentforce's Pricing Threat Has a Cost Problem Underneath It]]></title><description><![CDATA[Salesforce's margin guidance took a hit from its own AI build costs — not from running agents. That bill is the bigger question, and it lands at renewal.]]></description><link>https://www.sowhatnowwhat.co.uk/post/agentforce-pricing-cost-problem</link><guid isPermaLink="false">6a9a8b16cdf183e0230893ba</guid><category><![CDATA[Patterns]]></category><pubDate>Fri, 04 Sep 2026 09:48:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_da4c0a1bb67f423fb349535cce9039c8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Sprinklr Q2 FY27 Earnings: A Vendor Problem, Not a Market One]]></title><description><![CDATA[Total revenue grew 1%, subscription just 3% — but services margin collapsed to -22%. Three rivals grew double digits on the same pitch. This is Sprinklr's execution problem, not a market slowdown.]]></description><link>https://www.sowhatnowwhat.co.uk/post/sprinklr-q2-fy27-vendor-problem</link><guid isPermaLink="false">6a9991dbcdf183e023060a6f</guid><category><![CDATA[Teardowns]]></category><pubDate>Thu, 03 Sep 2026 16:17:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_a37da2fa841d4990b71f493a2b37ff6d~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Genesys Cloud's Agentic Orchestration Platform: Four Layers, Two Not Built Yet]]></title><description><![CDATA[Genesys rebranded Genesys Cloud as an "agentic orchestration platform" at Xperience 2026. Two of the four pieces don't ship until next year.]]></description><link>https://www.sowhatnowwhat.co.uk/post/genesys-agentic-orchestration-platform</link><guid isPermaLink="false">6a995be5dcc021399d4dd957</guid><category><![CDATA[Signals]]></category><pubDate>Thu, 03 Sep 2026 12:10:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_e0858aa9b4f94e9d97c4c51e8a81bdf1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Salesforce: Agentforce Pricing Turns a Demo Into $3.9bn ARR]]></title><description><![CDATA[Agentforce ARR hit $3.9bn on task-based pricing, not per-seat fees. Here's why that consumption model is the real threat to legacy CX vendors.]]></description><link>https://www.sowhatnowwhat.co.uk/post/agentforce-arr-pricing-threat</link><guid isPermaLink="false">6a981eb82fa43d2cde907058</guid><category><![CDATA[Signals+]]></category><pubDate>Thu, 03 Sep 2026 11:13:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_33d6574e32be472c81f4765ba49f32cf~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Gamma Communications: Sold, But Nothing Moves Yet]]></title><description><![CDATA[Gamma's board agreed a £1.02bn buyout by Epiris. The terms are clear — what changes for customers and rivals isn't, yet.]]></description><link>https://www.sowhatnowwhat.co.uk/post/gamma-communications-epiris-takeover</link><guid isPermaLink="false">6a97de37dc7f71450b4a0ffc</guid><category><![CDATA[Signals]]></category><pubDate>Wed, 02 Sep 2026 09:57:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_ec28a63793604630b4ca1ac3f7590187~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Webex AI Agent on Cisco CCE 15: Bringing Cloud AI Without the Cloud Move]]></title><description><![CDATA[Cloud Connect wires on-prem CCE 15 into Webex's cloud AI. Same product, new door — aimed at keeping Cisco's on-premises accounts from walking away.]]></description><link>https://www.sowhatnowwhat.co.uk/post/webex-ai-agent-cisco-cce-15</link><guid isPermaLink="false">6a9093b72afa3f9814c8997c</guid><category><![CDATA[Signals]]></category><pubDate>Fri, 28 Aug 2026 08:58:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_d4e03cadda3440d69dc2650d624ce24e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[8x8 AI Studio: The Growth Number Is Doing More Work Than the Feature List]]></title><description><![CDATA[Vendor-reported 450% growth, no denominator. The compliance additions are the part that actually changes which buyers can sign.]]></description><link>https://www.sowhatnowwhat.co.uk/post/8x8-ai-studio-hipaa-gdpr</link><guid isPermaLink="false">6a90658bb4228839d189714c</guid><category><![CDATA[Signals]]></category><pubDate>Thu, 27 Aug 2026 16:39:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_ca50cea3ab2c443481c02257a3a0635c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Workato: Otto's Enterprise Agent Goes Self-Serve]]></title><description><![CDATA[Otto moves from enterprise-only to free self-serve signup. We size up why it's background noise for CX/UC, not a threat.]]></description><link>https://www.sowhatnowwhat.co.uk/post/workato-otto-self-serve</link><guid isPermaLink="false">6a8f218b710171b5727578f2</guid><category><![CDATA[Signals]]></category><pubDate>Thu, 27 Aug 2026 09:36:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_601c86c38a084c28963d612a67d4e5ea~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Dialpad Glean Integration: Conversations Into AI Search]]></title><description><![CDATA[Dialpad plugs customer conversation data into Glean's enterprise knowledge base — what actually changes for CX buyers.]]></description><link>https://www.sowhatnowwhat.co.uk/post/dialpad-glean-integration</link><guid isPermaLink="false">6a8f213f6cf0bac68ec1f7ee</guid><category><![CDATA[Signals]]></category><pubDate>Thu, 27 Aug 2026 09:12:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_52c9422a64654c76bd2a4563435e4be1~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Crescendo CXP: A Whole-Stack CX Claim, Light on Proof]]></title><description><![CDATA[An AI-native challenger says one system can replace your entire CX stack. The strategy is bold; the proof is all its own. Read it twice.]]></description><link>https://www.sowhatnowwhat.co.uk/post/crescendo-cxp-cx-stack-claim</link><guid isPermaLink="false">6a8edfb731580e77c4a1db02</guid><category><![CDATA[Signals]]></category><pubDate>Wed, 26 Aug 2026 15:37:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_c856c789f85f49f6b2f7fdebf09aa6de~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Neat's $100M Quarter: Good Money in a Market Most People Thought Was Dead]]></title><description><![CDATA[A standalone video-device maker claims scale and profit where the giants were meant to win. The one number worth a second look, and the caveats.]]></description><link>https://www.sowhatnowwhat.co.uk/post/neat-100m-quarter</link><guid isPermaLink="false">6a8edfe731580e77c4a1db5d</guid><category><![CDATA[Signals]]></category><pubDate>Wed, 26 Aug 2026 15:27:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_29acddab85d54e4fb537ec2bde4bd80f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Zoom Q2 FY2027 Earnings: The Bundle Becomes a Weapon]]></title><description><![CDATA[Strip out the one-off gains and Zoom's real Q2 story is enterprise reacceleration funding a slow squeeze on standalone contact centre vendors.]]></description><link>https://www.sowhatnowwhat.co.uk/post/zoom-q2-fy2027-earnings-bundle</link><guid isPermaLink="false">6a8ede1cb701af25547e2c55</guid><category><![CDATA[Signals+]]></category><pubDate>Wed, 26 Aug 2026 15:05:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_b87e3939cf614c4da53dd1d05ce5a9ff~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[8x8 Krisp Voice AI: Closing a Gap, Not Opening One]]></title><description><![CDATA[Krisp already runs similar integrations elsewhere. Here's why 8x8's version reads as catching up on voice AI, not leading it.]]></description><link>https://www.sowhatnowwhat.co.uk/post/8x8-krisp-voice-ai</link><guid isPermaLink="false">6a8d9190520283fd898ce850</guid><category><![CDATA[Signals]]></category><pubDate>Tue, 25 Aug 2026 13:16:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_34f2baa12ca04d1fa22f441a59270c3e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Infobip's SIM-Based Number Verification: Aggregation, Not Innovation]]></title><description><![CDATA[Infobip launched a SIM-based Number Verification service, reselling an existing Open Gateway API rather than building new authentication tech.]]></description><link>https://www.sowhatnowwhat.co.uk/post/infobip-sim-based-number-verification</link><guid isPermaLink="false">6a8d72b5ab263feefb4d2274</guid><category><![CDATA[Signals]]></category><pubDate>Tue, 25 Aug 2026 12:29:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_4674c719b0d1404cb118ea2afc24f751~mv2.png/v1/fit/w_1000,h_870,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[ZoomInfo MCP on AgentExchange: One More Doorway Into the Same Data]]></title><description><![CDATA[ZoomInfo's GTM.AI now answers Slack AI queries directly, one more channel added to an already crowded assistant lineup.]]></description><link>https://www.sowhatnowwhat.co.uk/post/zoominfo-mcp-salesforce-agentexchange</link><guid isPermaLink="false">6a8d67ade4407e41b0673aa0</guid><category><![CDATA[Signals]]></category><pubDate>Tue, 25 Aug 2026 10:26:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_a3d0fbf048d342328542d2bd1ab24679~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Twilio: Quitting the CPaaS Label While the Growth Numbers Back the Bet]]></title><description><![CDATA[Twilio says it's moved past CPaaS. Three months later, Q2 revenue growth and raised guidance give that claim its first real test.]]></description><link>https://www.sowhatnowwhat.co.uk/post/twilio-agentic-customer-engagement-platform</link><guid isPermaLink="false">6a8c49b41da41d0516007111</guid><category><![CDATA[Signals+]]></category><pubDate>Mon, 24 Aug 2026 17:48:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_ff191e01409b4ee1ae3d64f04aba152f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Infobip Canada Data Residency]]></title><description><![CDATA[Infobip's Canada data residency move is compliance parity, not competitive advantage — Sinch, Twilio and Vonage got there first.]]></description><link>https://www.sowhatnowwhat.co.uk/post/infobip-canada-data-residency</link><guid isPermaLink="false">6a7f2dbb204f6d08e07dca8b</guid><category><![CDATA[Signals]]></category><pubDate>Fri, 14 Aug 2026 15:30:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/09c008_6b27595398bc4c18bfc76f72b7ee9b31~mv2.png/v1/fit/w_1000,h_870,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[Cisco's Contact Center Bet: Where the 2026 Roadmap Money Is Actually Going]]></title><description><![CDATA[Cisco's product roadmap and four quarters of its own earnings data agree: its CX strategy is betting on Contact Center, not Webex meetings.]]></description><link>https://www.sowhatnowwhat.co.uk/post/cisco-cx-strategy-contact-center-2026</link><guid isPermaLink="false">6a7d999ff1f88bc38be0502c</guid><category><![CDATA[Patterns]]></category><pubDate>Thu, 13 Aug 2026 10:48:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/17a747_9021bf2a2fef4dcf94af48fb374fb096~mv2.jpg/v1/fit/w_800,h_450,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item><item><title><![CDATA[ZoomInfo Plugs Into Microsoft 365 Copilot — But Only If IT Says Yes]]></title><description><![CDATA[ZoomInfo plugs its contact and account data into Microsoft 365 Copilot, Dynamics 365, Excel, and Word — gated behind admin approval and licensing.]]></description><link>https://www.sowhatnowwhat.co.uk/post/zoominfo-microsoft-365-copilot</link><guid isPermaLink="false">6a7c68b943446dbcd9c7de56</guid><category><![CDATA[Signals]]></category><pubDate>Wed, 12 Aug 2026 13:59:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/17a747_ada212dc945a4948a0b96b9959ab8fc9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Tim Banting</dc:creator></item></channel></rss>